Huazhu Group selects Sabre to power its distribution strategy and support its next chapter of growth
Sabre Corporation today announced an enhanced distribution agreement with Huazhu Group to grow geographic reach for its upscale and luxury hotel brands and help fuel its ambitious global growth strategy.
Under the deal, the fast-growing, multi-brand company, which is currently China’s second-largest hotel group by number of rooms, will add more properties to the Sabre’s SynXis Platform in 2021, 2022 and beyond, following an initial agreement in 2019. This means more of its hotels will be connected to all major Global Distribution Systems (GDSs), including Sabre’s own, and will benefit from Sabre’s industry-leading reach to hundreds of thousands of travel agents and nearly 700 online channels across the globe, including hundreds of online travel agencies (OTAs), travel management companies (TMCs), and metasearch engines.
The group has ongoing expansion plans to continue adding properties to SynXis following the recent establishment of its new private label chain code which will help it to secure a more powerful brand presence across the GDSs. Sabre and Huazhu will also work together to streamline the traditionally manual tour operations process by introducing SynXis Tour Manager.
GDS users can now locate Huazhu’s properties through the dedicated chain code ‘HW’.